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CYCLE WEEK

Key Information

Client

In-house production with BikeDays.ch GmbH / cycleweek.ch

About

For four days, Zurich transforms into the ultimate cycling city. Switzerland’s biggest bike festival is all about life on two wheels. At two venues across the city, visitors can discover and test-drive the latest trends and products. With races, contest formats, workshops and shows, the line-up offers non-stop entertainment and expert insights. This makes the Cycle Week an equally inspiring event for athletes, industry pros, experts and families alike.

From 2027, Cycle Week is set to expand: Cycle Week Lausanne will mark the addition of a second host city in French-speaking Switzerland for the first time.

Scope of Services

Overall management of event production and organisation
Security responsibility
Staff planning
Race/contest development and implementation
Branding and style guide
Part of BikeDays.ch GmbH since 2014

Term

Annually since 2021

Foto Credits

CycleWeek_Europaallee_Show3

«step stands out with its well-coordinated, motivated team of go-getters who work with an eye for detail – and make the seemingly impossible possible.»

Erwin Flury – Co-owner & Managing Director of antritt GmbH / Partner at BikeDays.ch GmbH