Swissmilk Live Experience
Key Information
Client
Jim & Jim AG / Swissmilk (SMP Cooperative)
About
In 2026, a new, flexible festival live experience was developed for Swissmilk based on a concept by Jim & Jim AG. The installation combines various activation, lounge, and retail areas with a modular spatial design for both indoor and outdoor spaces, featuring warm wooden elements and a striking layered framework as a consistent design language. At the center are two live setups of different sizes that can be deployed depending on the festival’s scale, location, and desired presence. This allows the Swissmilk brand world to be staged anew and brought to life on different stages and in a wide variety of locations.
Project commissioned by and in collaboration with Jim & Jim AG.
Scope of Services
Further development of the basic concept into a modular spatial concept
Architectural design and implementation for interior and exterior spaces
Overall responsibility for production and implementation
Realization of two modular festival setups of different sizes
Term
2026
Foto Credits
