“step quickly understood our brand and developed a cohesive, bilingual concept for the Openair St. Gallen and the Paléo Festival Nyon 2026. From planning and set-up, the team impressed with their festival experience, flexibility and high-quality work. On site, the container was a real crowd-puller.”
Giulia Ferrari, Event Manager at 20 Minuten
20 Minuten Live Experience
Key Information
Client
About
In 2026, 20 Minuten debuted a new, flexible live experience at selected Swiss festivals. The centerpiece of the festival presence is a mobile concept store housed in a specially converted container. Together, these individual elements form a modular brand concept that can be flexibly adapted to different festival sizes, locations, and spatial conditions. The new 2026 Live Experience kicked off at Openair St. Gallen and the Paléo Festival Nyon. And that was just the beginning: additional festival appearances are already in the works.
In collaboration with mükü GmbH.
Scope of Services
Concept Development and Design Consulting
Client Support
Project Management
Graphics and Visualization
Furniture Design and Styling
Production Coordination
Logistics and Scheduling, including Coordination of Set-up and Take-down
Term
2026
Foto Credits
